Shopify is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard. Shopify merchants can build a modern online store and sell on social media sites, seller marketplaces, other blogs and websites and via email, text and chat. In-person selling is a snap on Shopify too, with its built-in point-of-sale (POS) for retail stores, pop-up shops, market sales and more.
What Can I Sell On Shopify?
- Physical products that you ship yourself
- Digital products delivered via download, such as e-books, music files and digital gift cards
- Dropship items that ship to customers directly from your vendors
- Goods and services that are sold in a retail store
- Products and services sold in-person via mobile locations
- Services sold and managed through online booking
- Subscription boxes and memberships with automatic recurring payments
- Online courses, tutorials, workshops and webinars
- Tickets and passes for events, local tours and attractions
- Rentals sports equipment, formal wear, cameras and more
- Donations and fundraisers
Where Can I Sell Using Shopify?
- Shopify online store: Shopify's ecommerce-ready store is the ideal platform to build your brand and reach customers online.
- Social media sites: Facebook, Instagram, Pinterest, WhatsApp and TikTok all integrate with Shopify for seamless sales through shoppable posts, pins and videos.
- Seller marketplaces: List products on Amazon, Walmart, eBay, Etsy and Lyst to reach huge marketplace audiences. Learn more about how to sell on Amazon.
- In-person mobile selling: Shopify POS mobile card readers are ideal for pop-up stores, food trucks, mobile services and local markets.
- Retail store sales: Shopify POS Pro supports a retail store checkout and store management workflows.
- Non-Shopify websites and blogs: Shopify's Buy Button embed lets you add shop features to reviews, articles and posts on other websites and blogs.
- Branded mobile app: Shopify's Shop App provides a branded in-app shopping experience with customized product recommendations and post-purchase offers.
- Email and chat: Shopify's Buy Button embeds let you send shoppable emails, while the Shopify Inbox app turns chat sessions into sales opportunities.
- Wholesale buyers: Shopify's Handshake marketplace helps artisans and small manufacturers reach retail buyers for wholesale deals.
- International marketplaces: Apps including Shopify Markets (worldwide), Rakuten Ichiba (Japan), JD Marketplace (China), IndiaMart (India), My Deal AU (Australia) integrate with Shopify to expand sales into international markets.
Shopify Pros and Cons -
Pros of Using Shopify
- Overall ease of use: Rank beginners can set up a beautiful Shopify store, multiple sales channels and order processing workflows in the morning and be selling by the afternoon.
- Competitive monthly fees: Low monthly fees for entry-level plans and competitive rates on higher plans.
- Secure technology: Shopify's fully managed platform handles all of the technical details for you.
- Seamless in-person mobile and retail sales: Fully integrated mobile and retail store POS features let you sell in-person anywhere.
- Built-in product sourcing: Populate your store with little to no upfront investment using Shopify's built-in dropship and wholesale networks.
- Built-in email marketing: Abandoned cart notifications and automated email marketing helps you boost sales with just a click.
- Unlimited growth potential: Shopify is home to some of the biggest brands online and is ready to support sudden and sustained growth.
Cons of Using Shopify
- Cost: You can find free and extremely low-cost Shopify alternatives if you're operating on a shoestring budget.
- Transaction fees: If you don't use Shopify Payments, you incur a transaction fee on every sale made via credit or debit card.
- Theme limitations: Shopify themes tend to be rather basic and adding advanced features and functionality requires specialized coding.
- Fewer search engine optimization (SEO) options: Shopify online stores have basic SEO features compared to platforms like WordPress.
- Simplistic blog tools: Shopify's blogging features are quite limited compared to WordPress, Squarespace and Wix.